For Purdue’s Day of Giving 2024, I had the opportunity to design key visual elements to engage the Purdue community and encourage participation in this annual fundraising campaign. My contributions included creating social media graphics, digital ads, and a selfie mural for the selfie museum, which was created as a fun, interactive space for students to take pictures and engage with the event.

The goal of the campaign was to energize the community, highlighting the importance of giving back and showcasing the impact of donations on Purdue’s future. The selfie mural became a popular spot for students to take photos and share their Purdue pride, further amplifying the event's reach on social platforms. Through cohesive design and interactive elements, the visuals helped foster a sense of connection and excitement around Purdue’s Day of Giving, driving both engagement and contributions.