PulsePoint Newsletter is a key communication tool for Purdue for Life, designed to engage alumni and donors by sharing important updates, event information, and impactful stories from the university. The goal of PulsePoint is to keep the Purdue family connected to the university, offering insightful content about the latest developments in academics, research, and campus life. I worked to ensure that each edition was not only informative but also engaging, using eye-catching newsletter layouts and clear calls to action to inspire continued support and involvement from the readership.