Pete’s Pets Club is a membership program that allows Purdue pet owners to celebrate their Boilermaker pride alongside their beloved pets. Members receive a Purdue-themed welcome kit for their dog or cat, which includes items like a bandana, collar charm, magnet, food mat, and collapsible food bowl. In addition to these fun items, members gain access to exclusive pet-friendly events throughout the year, fostering a community of pet owners connected by their Purdue spirit.

A portion of the membership fee goes toward supporting the College of Veterinary Medicine’s Priority 4 Paws shelter medicine program and Purdue Athletics, making memberships not only fun for pets and owners but also impactful for the university community. My role in this project included designing the website, social media graphics, packaging, and marketing materials to ensure a cohesive, engaging experience for all members.