For this project, I developed the brand and packaging design for Yummy Bears, focusing on creating a playful and eco-friendly solution for candy lovers. The packaging is designed to attract attention with its bright, energetic visuals, appealing to both kids and adults with a sweet tooth. At the same time, sustainability was a key focus, ensuring that the design is both environmentally conscious and practical.

The innovative packaging allows consumers to easily access and reseal the box, eliminating the need for single-use plastic bags. The clear window in the shape of a gummy bear gives users a peek at the colorful candies inside, making it easy to pick out their favorite flavors. This combination of fun, functionality, and sustainability makes Yummy Bears a unique product designed with the consumer in mind.

Fictional Project