mmm QUE RICO! is a lively and modern rebrand for a food truck that serves up a mouthwatering selection of burritos, tacos, and quesadillas. The goal of the design was to create a playful yet inviting look that represents the diverse flavors and fun atmosphere of the food truck experience. The vibrant colors, bold illustrations, and friendly mascot help capture the essence of the truck’s personality, making it stand out on the street and draw people in.

The branding extends beyond the truck itself, incorporating cohesive packaging for tortillas and wraps, as well as custom beer bottles, providing the perfect pairing for a flavorful meal on the go. The overall design is meant to welcome everyone with a craving for delicious, satisfying food, offering a memorable visual experience that matches the bold flavors inside.

Fictional Project

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